Critical Opinion On Critical Thinking - 1401 Words

In our daily lives, we face various challenges that require solutions. Most of the time we are able to solve these problems with minimum effort, at other times, however, the problems may be more complex and solutions to them may not be readily available. This will present us with various challenges and may require us to employ critical thinking. Critical thinking is an important skill burden of responsibility of ensuring the problems of a contemporary society are understood and well interpreted and a solution presented. As long as he or she resides in a contemporary society, he or she, must, therefore, ensure that he or she meets this responsibility. People who engage in critical thinking tend to provide good evidence and reasoning for the opinions they hold. Critical thinking also enables people to provide reasons for their actions. This research paper presents a critical analysis of the importance or the role that critical thinkers play in dealing with societal issues related to fa mily relations and dynamics. Theses issues include, but are not limited to, teen violence, physical abuse, depression, and suicide. The paper tries to define critical thinking and family and then it goes ahead to illustrate how critical thinking can help to solve these problems that surround family relations and dynamics. According to David hunter, although many definitions for critical thinking exist, Robert Ennis’ definition of critical thinking as a reasonable, reflective thinkingShow MoreRelatedCritical Opinion On Critical Thinking1456 Words   |  6 PagesCritical thinking is something I use on a daily basis as a nurse. To think critically, you recognize an issue, collect data, gather information to support it, analyze that data, evaluate it, and decide what to do about it. According to Creasia Friberg (2011), â€Å"nursing education is shifting from a purely problem-solving approach to one in which critical reflection mediates the relationship between knowledge and action† (p. 215). As a nurse, you learn all of the â€Å"skills† throughout the years,Read MoreCritical Opinion On Critical Thinking1585 Words   |  7 Pages Critical thinking involves evaluating and analyzing data in order to form a reasonable judgment about a particular topic or idea. It is not simply believing a subject matter because someone in authority or expertise said it, but challenging those arguments in order to form a well thought out conclusion. A critical thinker will normally not accept an answer without reasoning; they require evidence to validate or prove their conclusion. The ability to reason logically is a fundamental and disciplinedRead MoreMy Opinion On Critical Thinking993 Words   |  4 PagesCritical Thinking In life, critical thinking will help us do everything as solving problems or giving the right decisions to achieve the success. Do you ever think that you will become a billionaire in the future? It sounds fabulous, but it is an indisputable fact. Without critical thinking of people, it is not possible to have a society like we have today. Daily life can have more novelty thanks to creativity in each human’s thinking. It is difficult to find success today. We can only study provenRead MoreMy Opinion On Critical Thinking882 Words   |  4 Pagesthink of critical thinking still reminds the same, I believe that critical thinking is for someone to think outside the box. By thinking outside the box, it makes you be more open to new ideas and you’re not afraid of taking a risk. Also by making you seek to more information and the information you get helps you have a better understanding of the material. Critical thinking is very important to our society because every perso n uses critical thinking in every aspect of their life by thinking, writingRead MoreMy Opinion On Critical Thinking942 Words   |  4 PagesCritical thinking is something that we use in our everyday life, although most of us may not realize that we are even doing it. The definition for critical thinking is the â€Å"intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication, as a guide to belief and action† (Defining). In other words, it is when you take all theRead MoreMy Opinion On My Critical Thinking Skills Essay1441 Words   |  6 Pagesof rereading and checking my material before turning it in. I gained much knowledge on the different sorts of vocations in psychology, and sub careers. This course has set me up for the other courses that I will need to finish my degree. My critical thinking skills have been enhanced which has improved my thought process. The course was pretty much how I expected it to be. I knew what was expected of me and had excellent input on my strong points and weak areas. This orientation class is a wonderfulRead MoreMy Interpretation Of Critical Thinking1482 Words   |  6 PagesMy interpretation of Critical Thinking has been challenged by the author of this passage by the dean of college arts and sciences of Santa Carla University author and narrator Peter A Facione. I have come to the conclusion that my initial thoughts of what critical thinking was way off. The author has the reader asking himself questions, and forming scenarios where we actually had to use critical thinking. I think this method of understanding is a great way to teach new readers. Right off the batRead MoreCritical Thinking Essay1163 Words   |  5 PagesINTRODUCTION Critical thinking has been defined in great depth over thousands of years yet comparison of many of these definitions show the emphasis alters between what characteristic is deemed most important for each individual. However the definition alters, the same three important principles are always included: scepticism, open-mindedness and objectivity. It is important for each individual to conclude his or her own definition of critical thinking to enable a specific authenticity thatRead MoreThe Unexamined Life Is Not Worth Living Essay1577 Words   |  7 Pagesworth living.† This quote, by a famous philosopher Socrates, amplifies the idea of critical thinking and its true importance. This quote explains that if we as individuals do not evaluate ourselves, then we stop living as human beings.This quote can present what is truly at stake when dealing with critical thinking. Critical thinking allows human beings to question the status quo naturally with no effect. Critical thinking is an important practice and technique one should inquire throughout their lifetimeRead MoreCritical Analysis On Critical Thinking1311 Words   |  6 Pages Critical Self Reflection Essay Critical thinking has been defined as the ability to be a disciplined thinker by using clear, rational, open-minded, and informed by evidence. Critical thinking is a skill that takes years of practice to master. In this essay I will reflect on my personal stage of critical thinking and what strengths and weaknesses I currently have. This personal reflection will include what challenges I will face to advance my critical thinking skills and what requirements a critical

Organic Foods Saving Yourself And The Environment

Organic Foods: Saving Yourself and the Environment Do you know everything that happens to the food you buy before you buy it? You probably do not because the food industry does not want you to know. If you did know, you would not want to eat your food. Have you ever wondered why you can buy tomatoes in the middle of winter, or why meat does not have any bones? Foods have been imported to your supermarket from all around the world. Produce is harvested when it is not completely ripe and then later ripened with chemicals such as ethylene gas. Meat and dairy corporations make you believe that th ¬Ã‚ ¬eir food comes from farms and ranches, when really; their food is being produced in factories. The only way to know the truth about your food is by getting it from reliable sources. Organic farmers tell you the truth about what is done to their food before it becomes an item on the shelf of a supermarket. Consuming organic foods greatly impacts everyday life and health because it contains more nutrients, creates a safer environme nt, and is able to reduce risks or even prevent diseases and health issues. Organic foods have become very popular because of the speculations of whether or not organic food products are more beneficial than nonorganic food products. In order to be considered â€Å"organic,† foods must meet certain requirements such as being grown in soil safe for the environment, having no genetic modifications, and staying away from harmful products like pesticides andShow MoreRelatedFood Matters : Film Review1162 Words   |  5 PagesFood Matters: Film Review Food Matters is a 2008 documentary about the kinds of foods that people are consuming. It discusses the western diet that we have grown accustomed to with the processed, sugary, and fatty laden foods that is causing our disease state to increase every day. This documentary also explores how food can be the healing medicine to our bodies. The popular quote by Hippocrates on the front says â€Å"let thy food by thy medicine and thy medicine be thy food†. Our bodies are extremelyRead MoreSwot Analysis Of Williams Emporium1212 Words   |  5 Pagesbest serve them. Williams Emporium consists of a regional chain of specialty food stores, focusing on organic products, fruits and vegetables, with an emphasis on healthy pre-made meals. The Williams Emporium will embody the contemporary healthy lifestyle. As a company begins to grow and develop, it’s important to know who you are as a company and what your goals are. Currently Williams Emporium is providing quality, organic products and pre-made meals at competitive prices to the health consciousRead MoreDescription Of A Shopping Holiday1357 Words   |  6 Pagesnutrition. This self-proclaimed â€Å"Unique Grocery Store† is certainly unlike any other vendor of goods you will find. Compared to your ordinary Ralph’s, Von’s or Costco, Trader Joe’s offers its customers, and its employees, a fully realized theme environment, not unlike what one might find at a store designed by the Walt Disney Company. As you enter the brightly-lit space guests are overwhelmed with a very welcoming, island atmosphere: flowers, Tiki carvings, hand-painted signage, and some stores evenRead MoreKroger Benefits Of Kroger Co1322 Words   |  6 PagesLooking back at the company history, Kroger was initially founded in 1882 by Barney Kroger, who used his life saving to open up the grocery store (â€Å"Our History†). The motto he began the business with was, â€Å"Be particular. Never sell anything you would not want yourself† (â€Å"Our History†). This slogan has lasted Kroger Co. well over 130 years and through a variety of ever developing business endeavors all aimed at satisfying the â€Å"ever-changing needs of shoppers† and consumers (â€Å"Our History†). KrogerRead MoreJamie Kennedy s Case Analysis1434 Words   |  6 Pagesthreat of new entrants, coupled with low switching costs for consumers demands restaurants provide highly differentiated services that aggressively build brand loyalty. Additionally, the barriers for entry are quite high with the limited supply of organic materials to be sourced per area. JKK has a competitive advantage being an early adopter, positioned in the Toronto Market for the past 33 years, a catalyst for developing strong relationships with the community and local suppliers. With a saturatedRead MoreThe Negative Effect of Pesticides on the Environment Essay974 Words   |  4 PagesThe Negative Effect of Pesticides on the Environment America the Beautiful! So why are we destroying it everyday with the use of pesticides? It has been proven that pesticides have affects on its surrounding, although made to improve earths resources, they typically take there negative effect on the environment in time. Pesticides affect more than the environment; they also affect the animals and humans living in the environment. There are alternative, to this major problem but, we as the caretakersRead MoreMarketing Mix of Sainsburys3698 Words   |  15 Pagesreport, its web site and the discussions among the experts and professors, along with physically going to Sainsburys supermarket and getting some printed materials. The mission of Sainsburys Supermarkets is to be the consumers first choice for food, delivering products of outstanding quality and great service at a competitive cost through working faster, simpler and together. A, The Marketing Mix Since early in 1996, the City was criticizing Sainsburys for allowing Tesco to get so far aheadRead MoreRecycling Just Makes Sense : The Three R s Of Sustainability1585 Words   |  7 PagesThe three R’s of sustainability are Reduce, Reuse, and Recycle. Ask yourself â€Å"Do I really need that?† to help reduce. Stop before throwing items in the trash, look it over and answer the question, â€Å"Can I or someone else make use of it in a different way to reuse the items?† I item can be reused by donating? Recycling means something is changed back to its unmade nature, and/or made into something new. You can ask yourself, â€Å"Can the materials be made into something new?† The world should workRead MoreShould Cattle Be Raised And Processed?2493 Words   |  10 Pagesto know the truth about how or where your beef is raised and processed? How much time, effort and care are put into raising the beef you as a consumer consume? Our have you ever thought about another source of meat, maybe and all-natural, purely organic form that you know the what, where, and how it was handled. Most of the meat in America as of lately comes from a farmer out west that has thousands of cattle in a feedlot. They start pumping these cattle full of feed and antibiotics to gain maximumRead MoreMacro-Environmental Analysis for Marketing1882 Words   |  8 PagesThe â€Å"Vital Foods† Yoghurt Company was established in 1995 by two farmers who wanted to create wholesome, natural, organic and nutritiously delicious yoghurt for the active and time poor. Founded on the dairy plains of Victoria, â€Å"Vital Foods† is fast becoming one the premier yoghurt manufacturers and have asked that their new product be marketed correctly. As each type of product has its own target market, we must ensure that this market is properly researched, analysed and have an appropriate

Accounting And Its Impact On Business Success - 2129 Words

Introduction Accounting is not an end in itself but a means to help achieve business success. Thus, there is no such thing as good accounting practices or bad accounting practice as such. Technical accounting systems should be judged in the light of its impact on business success. Accounting systems and specific techniques should be considered in terms of the role they are expected to play. A concept ROI analysis may have little interest in the performance evaluation of middle managers in situations where investment decisions are made at the centre. However, this concept can be both crucial to assess the attractiveness of different strategic investment options. Accounting analysis is not useful for some purposes can be useful to others. Knowledge of management accounting Work implies knowledge of the multiple roles of information can play book. In assessing the financial accounting system for a company, mutual coherence between the different elements is critical. The key question is whether the o verall fit of the strategy is appropriate. This assignment represents a new emphasis in managerial accounting. It is According to the premise that managerial accounting must explicitly consider strategic issues and concerns. The discussion will focus the notion that modern management accounting tools and technology are just ‘old wine in new bottles’. Discussion Johnson and Kaplan (1987) found that management accounting systems changed to encourage and evaluate the proficiency ofShow MoreRelatedThe Purpose Of This Paper Will Be Identifying The Steps1417 Words   |  6 Pagesof the accounting cycle and providing a brief description of each step that companies take to create their financial statements. Further discussion will explain what role each step plays in the success of a business. Plus, further discussion will be how omission of a step could impact the success of a business, and what strategies could be used to avoid this. Finally, the major financial statements that come out of the accounting will be discussed, as well as their importance. The accounting cycleRead MoreThe Full Accounting Cycle And Present A Quick Synopsis Of All Of The Steps1049 Words   |  5 Pagesto discuss the full accounting cycle and present a quick synopsis of all of the steps along with a brief description on how it can impact a business’s success. Th e role of each step and why each step is critical in this process will also be explained. The omission of a step, no matter how small, could negatively impact the financial security of a business. The four basic financial statements and why they are important will be the final segment in discussing the full accounting cycle. The point ofRead MoreCorporate Social Responsibility: a Value Adding Business Function1201 Words   |  5 PagesAdding Business Function Prepared by: Randeep Moore Student ID: 301064174 BUS 421: Kim Trottier Abstract This paper examines the similarities and findings of three academic papers related to Corporate Social Responsibility (CSR) in accounting. Assumptions are made regarding the importance of CSR to the success of businesses. By looking at three different pieces of literature from the accounting field, there is strong evidence that suggests CSR can be considered an important business functionRead MoreSarbanes Oxley Federal Law1073 Words   |  5 Pagesthe millions of users require. Moreover, the technology is important not only for general users but also for business operations. That is because it provides both tangible and intangible benefits that help to increase profit and ensure the effectiveness of customer service. These factors basically make information technology organizations extremely profitable. However, the financial success of any organization including information technology organizations depends not only on demand for the servicesRead MoreWhy Accountants Are Important F or The Future Of Accountants And How Will Accountants Adapt Themselves With Changing Needs?963 Words   |  4 PagesIntroduction Accountants play a very pivotal role in the success of all businesses as they are deemed to be foundation of business interactions (Malley, 2015). Being professional accountants they have expertise which helps them provide quality service and advice on business matters. They increase value of business by implementing accounting systems and rules required by any particular business and area. Increased business profitability is another factor for which accountants are important driversRead MoreAccounting Principles721 Words   |  3 PagesAccounting Principles The primary objectives of accounting is to keep track of transactions and recording revenue and expenses are important business processes often assigned to an accounting department or a financial manager. Accounting is a business discipline that allows companies to record analyze and retrieve critical financial information that can be used to determine a companys financial status and provide reports and insights needed to make sound financial decisions. There are fourRead MoreEnron And The Collapse Of Enron1303 Words   |  6 Pagesassociated themselves with the company and worked with it. When it finally did end in 2001 the corporation was a wreck. This paper will analyze the business of Enron, the impact which Enron had on the economy, the causes of the rise and fall, the effects of de-regulation, and an analysis of the collapse of Enron. Also in this essay will be a look at the accounting practices of Enron, who Arthur Anderson was, and what his role was in Enron. The essay will finally take a look at just what happened to ArthurRead MoreThe Role Of The Accounting Profession And The Value Of The Cpa1233 Words   |  5 PagesAccountants play an important role in the world of business. The article, â€Å"The Future of the Accounting Profession and the Value of the CPA.†, illustrates the importance of the accounting profession and the challenges that accountants face. With over ten years of experience working in the areas of finance and office management, I have personal experience with various influences in the accounting world that were discussed in the article. This includes topics such as technological advancements, theRead MoreAccounting And Payroll Application Software Packages Essay1494 Words   |  6 PagesThe accounting software, is a computer software that records and processes accounting transactions within practical components such as accounts payable, accounts receivable, payroll and trial balance. The software may be developed by the organization using it, may be purchased from a third party or may be a combination of both. Today’s packaged accounting software not only records financial transactions and produce accounting reports, but they include functionality for managerial decision makingRead MoreBusiness Risks And Business Risk1408 Words   |  6 PagesBusiness Risk is an uncertainty that is affiliated with a particular circumstance that could affect business operation or cause financial insecurities for the company. Business risk assessment is the process of determining whether a particular uncertain circumstance has the potential to threaten your business operations (Schwartz and Chandler, 2012). In the competitive market, it is important that businesses assess the risk regularly and respond with a sound reaction to be successful. Small businesses

The Supply and Demand of Energy and Oil - 2866 Words

Thomas Edison invented the light bulb in 1879. The first oil well was drilled in Pennsylvania in 1859. Since those two historic discoveries, technology and industry have exponentially grown to a point of absolute necessity today. The requirement of energy and oil throughout the world grows with advancement. As developed countries, like the United States, Japan, China, and Canada, progress and grow in population, more demands for energy and fuel are created. Likewise, as less advanced countries bring themselves into the global economy, they will also have increased energy and oil demands. So then the question begs, where are the resources for these demands coming from and what options will there be for future demands? Given current needs†¦show more content†¦Perceived standards of living will be reduced by lowering thermostats in winter and raising them in the summer. People will reconsider how necessary it is to drive somewhere or buy products affected by the rising oil pric es. For example, family trips that had previously been planned for farther away destinations now may be planned for local amusements to cut down on travel cost. This would then have an impact on tourism. Consumers see the influence of oil prices on goods as well. At the grocery store, produce has become more expensive due to shipping costs. This may in turn persuade people to buy more locally grown produce or find substitute foods for what they wanted. This will impact imports from other countries and especially farmers within our own country, since a large part of our agricultural consumption comes from within the United States. These occurrences will have a considerable impact on the economy locally, nationally, and internationally. As energy prices inflate, people will be less willing or able to spend in general because their incomes are not inflating at the same rate, which consequently weakens the national economy. Because the U.S. economy is one of the biggest influences on in ternational economics, this increase in oil price has a ripple effect world-wide. For other countries, the effect of the weakened U.S. economy is combining with similar internally felt economic instabilities, causing economic woesShow MoreRelatedAddicted to Oil1208 Words   |  5 PagesAddicted To Oil The United States uses nearly a quarter of the world’s oil. This would not be a problem if the U.S. had a large oil reserve but it only has 3% of the world’s reserves for 4% of the population (Pickens). This huge dependence on oil is costing us economically and also threatens our dreams. The United States needs to become more energy independent by using sources other than oil. Many alternative sources are available but renewable sources provide the brightest future. Read MoreDemand And Supply Of Oil Prices1152 Words   |  5 PagesIntroduction Crude Oil Industry is central to United State, its future and the world economy. Demand and Supply fundamentals have traditionally determined the price of crude oil. New price drivers have emerged with time. Complexity is on an increase in the oil market, having impact on the oil prices with a variety of factors. The fluctuation of oil price has reached an unprecedented level, with the world crude oil price widely swinging per barrel over the months. The prices reflect the crude oil price swingsRead MoreMacro Economics - Oil and Gas1681 Words   |  7 PagesReagan Moore Martinez Macro Economics June 30, 2013 Oil and Gasoline Prices in the US Oil and gasoline prices follow a trend that sparks mixed reactions from different industry stakeholders in the America’s economy. The trends on oil and gasoline and their stability have immense impact on the performance of the economy based on their primary as energy. The government’s ability to ensure stability in price movement is seen as a key step towards fostering steady economic growth. A varietyRead MoreThe Price Of Crude Oil Essay1075 Words   |  5 PagesAbstract The price of crude oil has experienced a sharp decline since June, 2015. The stunning fall in oil prices has been one of the most important global macro-economic developments of the past 20 months. There are numerous factors that have contributed to the oil price crash and the downturn of the oil and gas industry. These factors would further be discussed in this paper . â€Æ' Causes of Oil Price Crash in Recent Times The oil industry is full of economic booms and busts. Recently, the industryRead MoreExxon Mobil And Mobil Corporation1224 Words   |  5 PagesAmerican multinational oil and gas corporation headquartered in Irving, Texas, United States. Exon Mobil is an industry leader in almost every aspect of the energy and petrochemical business, they operate facilities or market products in most of the world’s countries and explore for oil and natural gas on six continents. Worldwide, ExxonMobil markets fuels and lubricants under three brands: Exxon, Esso, and Mobil. Exxon Mobil Corp. was formed in 1999 by the merger of two major oil companies, Exxon andRead MoreOrganization Of Arab Petroleum Exporting Countries1140 Words   |  5 Pagesreason for this topic is because of how valuable oil is to the world and how much we are depended on it. For the Middle East, the â€Å"majority of economic growth and stability depends upon the natural resource of oil.† (Satterlee, B. C. 2014). However, there is always a conflict and partnership concerns for nations not in the region as the world dependency on this natural resource is only increasing. Explanation The Middle East is a major source of oil which the world depends upon for now and futureRead MoreThe Critical Value Of Crude Oil1681 Words   |  7 Pages Final Project: Forecasting – Crude Oil The Critical Value of Crude Oil Prices Oil is the world economy’s most important source of energy and is therefore critical to economic growth. At its most basic level, the supply of crude oil is determined by the ability of oil companies to extract reserves from the ground and distribute them around the world. Its value is driven by demand for refined petroleum products, particularly in the transportation sector. Petroleum products power virtuallyRead MoreIs Oil A Blessing Or A Curse?1521 Words   |  7 PagesIntroduction Is oil a blessing or a curse? This report will be focusing on the above question to determine how both the rise and fall in the prices of oil has affected the aggregate demand and aggregate supply of a nation that relies solely on oil for its revenue. The report would clearly shows the Aggregate Demand (AD) Curve in respect to its effects on the oil-exporting nation, United Kingdom. The cause of oil prices drop and impacts of the economy due to shift of the AD and will demonstrateRead MoreSupply and Demand - Example of Oil Price1384 Words   |  6 PagesOF ECONOMICS Assignment Group members Nguyen Dat Anh Ho Ngoc Son Nguyen Thai Ha Nguyen Thi Huyen Trang Luyen Trung Kien Article’s link: http://news.bbc.co.uk/2/hi/7048600.stm Wednesday, 2 January 2008, 22:36 GMT What is driving oil prices so high? Oil prices have hit a record high at $100 a barrel. Prices have doubled from the rates seen in January 2007 and more than quadrupled since 2002. What factors are causing this unremitting increase and what are the likely consequences for consumersRead MoreThe Core Concepts Of Economics1241 Words   |  5 PagesIntroduction The two factors Demand and Supply are the core concepts of economics. Demand states the quantity of a product one requires to fulfill his needs at particular price stand. On the other hand supply refers market offering of a product at specific price level. There are numerous constituents that affect the Demand of a product. For example Price, availability of alternative products in market, price of the alternative products, buyers’ income, buyers’ purchasing power parity, number of

Malaysian Airlines - Marketing Planning and Communications Free Sample

Questions: 1. What is meant by the term Integrated Marketing Communications (IMC) and the relevance to the Malaysian Airlines plan for a restoration project and their brand?2. What are the main components of the IMC mix and explore how they have been used by Malaysian Airlines, giving consideration to short term and long term promotional strategies?3. How agencies in marketing communications were used by Malaysian Airlines in the restoration? Answers: Introduction to Malaysian Airlines Malaysian Airlines (MAS) was developed from the venture of Imperial Airways and the Ocean Streamship Company of Liverpool. The pioneer company for airlines industry in Malaysia is known as Malaysian Airlines and it had successfully been the major player in international airlines industry on 12th October 1937. The company possesses strong and excellent service records since its formation. It is ranked among 88 contenders that measure the financial viability of an airline. The company has its outstanding and remarkable, high quality services and it focus on strong growth to become the leading multinational companies in airlines industry. It operates with the excellent flying experiences and the services are offered to meet the needs of the consumers. The target market of MAS involves the customers from high end to low end. Thus, this strategy had been successful with the introduction of sales promotion and media sources. Due to higher number of competitors, MAS concentrates to remain competitive. It also has created the strong growth of image and quality in different markets. The mission of the company is to offer the air travel and transport services that deal in terms of safety, comfort and discipline. It focuses on continuously innovate the areas of business and its relevance to reach the motto i.e. Go beyond expectation and it creates sustainable values for its stakeholders to meet the high quality services with respect to its customers. The major objectives of the company are as follows: The major objective is to create the profitable air transport system that could develop the place strategy in the world. It had played an important role in involving the economical and social approach of the nation and it promises to plan as to increase the market penetration with the proper volume of aircraft type and its resources. (Blackburn, et.al, 2000) 1. Integrated marketing communications and the relevance to the Malaysian Airlines plan IMC (integrated marketing communication) is a management strategy that concentrates on strong optimization of values for stakeholders. It is the proper integration of marketing tools and approaches that increases the impacts on the mind of consumer to increase the profits. The major aim is to focus on consistency. IMC is important to create awareness among consumers and generates high amount of sales. Through IMC approaches, the company would be able to provide correct and authentic information to its customers and it will help the company to succeed for long term. (Bennis, 2003) The relevance to the Malaysian Airlines for the restoration project and their brand includes: Corporate logo: The name used by Malaysian Airlines describes the form of quality of services. It also denotes the significance of quality of services. The company has a unique logo that resembles the best characteristics of the company with the blue and red color used in the logo. Brand positioning: The positioning used by Malaysian Airlines develops best services and quality that increases the price. Malaysian Airlines focus on applications that are useful to frequent passengers and also provides updated information via online about booking services. Thus, it becomes convenient and easy for customers to continue with the same brand. The company divides its product into different classes such as first class, business class and economy class. Malaysian Airlines has different segments of target customers such as students, business professionals, high and low income people and many more. It also offers special holidays and benefits for customers in selective choices and packages. (Bartel Saavedra, 2000) The major competitor includes Singapore Airlines and the high intensity impacts the business of Malaysian Airlines. The logo and unique trademark of Malaysian Airlines is its cultural symbol. It is recognizable by people with respect to symbols and is a well known symbol. Brand equity: Malaysian Airlines have to think for new strategies of promotion to maintain the records of customers and their loyalty. Air Asia is the competitive company and people exchange between the prices, quality, services and brands. To increase the brand equity by shifting the customers motivation, it is important to focus on people to fly with them. Malaysian Airlines focused on their strengths to manage the confidence level to consumers. (Cameron Quinn, 2006) 2. Main components of the IMC mix and short term and long term promotional strategies Keeping in view the dynamic environment of todays business, the marketer focus on creating high skills to meet the needs and demands of the customer, it ensures high availability to the customers. Communication is the process through which the messages are transferred to the desired goals. The communication with the target market is called as promotion. Various uses of communication and promotion tools include advertisement, personal selling, sales promotion, marketing (Direct) and public relations to achieve the goals and objectives of the company. (Bryson, 2004) Integrated marketing communications is a major approach that helps the company to integrate with the communication sources such as personal selling, advertisements, sales promotion and direct marketing etc. It helps to deliver the message and transform the volume of sales. Different approaches that lead to integrated marketing communications There are different factors that relate to integrated marketing communications such as: Mass marketing: The strategy of mass marketing concentrates on the consumer needs and it provides one type of product, one strategy of pricing, one promotion program and one distribution. The strategy of mass marketing leads to the increase of new market segment with distinct needs and requirements. Media: Media sources help to create awareness and the advertising is important to develop strong sources of exposure in the market. New technologies: The technologies impact the daily lives and allows creating a strong control over the communication among customers. Global market: With the emergence of technology, the culture also emerges. It is important to understand the promotional strategies and the target market. There is a need to focus on advertisement and other sources to deal with the mass media. Digital media and approaches: With digital media, consumers have special control over the information and network. It helps to deal with major options of innovation. There were high visibility among consumers with social media approaches and Malaysian Airlines were successful to spread awareness among consumers. The Company also focused on developing strong chances of success with social media. (Bridges, 2003) IMC tools also offers proper planning to execute the programs and to maintain the long term relationships with the customers. This helps to generate strong loyalty. Competitive advantage: The major tools of organization are useful as competitive advantage. It is the skill that allows superior values to the consumers and it focuses on single and the most powerful brand equity. Brand equity: IMC strategies are vital to the strategic brand management as it increases the strategy of the organization and also measures the brand image of various offerings. Online advertisement: It is the most powerful tool of IMC that develops online advertisement as people spend most of their times online and with the strong versatility of internet, it is important to gain the target market. Online campaign and advertisements will allow new skills to reach the target market, to develop the relevance and to increase the efficiency of ROI. (Chisholm, 2008) Market positioning: The positioning is an important factor that supports the relevant and innovative efforts of marketing. It is due to the fact that consumer habits are diverse and lead to strong IMC budgets. Direct marketing: This is the most effective and efficient way to deal with the target market and changing needs of consumers and to remain successful, direct marketing is helpful for targeting. Its success is based upon the skills to determine the right audience and to design the direct marketing campaign to achieve the goal. Advertising: The advertising is segmented into TV commercial advertising and it leads to major goals and objectives with the help of advertising. Sales promotion: It provides a tangible and value added strategy to motivate the consumers. There are two types of sales promotions called as the consumer as well as the trade promotions. With respect to the sales promotions, there is a need to implement consumer promotions. (Chandy Linn, 2011) IMC approaches focused by Malaysian Airlines with respect to branding for long term: Television and newspapers, magazines and newspapers and other sources are known well to increase the methods of advertisement. MAS also have been developed these steps to promote the information and offers. Newspapers and magazines and travel magazines, TV ads and commercials will be strongly focused by local channels. (Mohrman, 2002) MAS should also develop the location that could attract major number of customers is known as railway station and bus stations etc. These locations are the destination where huge number of people boards their transportation. Thus, the company attains success with huge attention and appears in the mind of the customers. (Chisholm, 2008) Trade offers and buying allowances: The Company has mixed travel agencies to buy and sell the tickets that are convenient to customers. Advertisement allowances: MAS focus on newspaper and magazines or billboards to help the consumer learn and know the latest price rates for the air tickets. Online booking: MAS ensures that their service will be the best and it designs the online booking system that helps the consumer to deal with the booking and it is convenient. Lower price rates: The Company also offers low price rates to motivate the people to travel. Marketing oriented public relations: With respect to promotion and advertisements, the public relations play a greater role to spread the information to the consumers through magazines, news channels, online commercials etc. Online advertisements develop the consumers in providing them with huge information. There are clear idea and image of the company that creates best services to consumers and MAS deals with them through the options of emailing. (Cummings Worley, 2001) Short term market strategies Short term market strategies mainly consider the four Ps of business such as product, place, price and promotion that are important for the business. These features attain the business to achieve the future plans and actions of the business and help the business to improve on many things such as whether to introduce the new product in the market or not etc. In case of Malaysian Airlines, the short term market strategies help to ensure the maximum sales and it becomes possible to achieve success for the restoration project of Malaysian Airlines. (Dannemiller, 2000) Short term promotional plans help to increase the momentum of sales and it could be gained with offers discounts, advertising, etc. Malaysian Airlines believe on providing RM1 for flight tickets to offer luxury services to its customers and it ensures that it offers its customers the convenience and high comfort. The important facility of internet booking also helps the customers to increase the best travel experiences. With internet booking, the company provides discounts and offers to the repeated customers. Long term market strategies The long term market promotional strategies include majority of internet and the information is available broadly through the presence of internet. It helps to understand the customers and to generate the long term quality. Malaysian Airlines engages in more promotional events to develop awareness and to offer a comfortable journey. It also generated the program known as frequent flyer programs to attract the potential customers. This way, the company promoted its website and emphasized hospitality. (Davis, 2001) 3. Agencies in marketing communications used by Malaysian Airlines in the restoration Malaysian Airlines focused on strong promotion techniques with respect to the PR agencies to deal with the communications. Thus, there was huge pressure in the minds of agencies. The social communication channels and advertising, sales promotion and other digital media supports promoting the company and increase high level of profitability in the restoration. With restoration activity, the company concentrated on business strategy with two elements such as to focus on premium segment and to compete in the market. (Dubois Rothwell, 2004) With respect to advertisements and social media campaigns, the company developed the branded experience for customers and changed the experience for customers. This way, it also recognized the importance of branding and positioning and achieved huge success for the company. Marketing and advertisement campaigns successfully developed to meet the success and to engage the customers with the transformation of proper message conveyed to them. Malaysian Airlines was in a unique position with the help of PR and marketing efforts to deal with the environment. To achieve the long term corporate image and the growth of the company, the company needed to re-enter the communications and campaigns that is also known as a long term strategy for customers. (Galbraith, et.al, 2002) Thus for the restoration strategy, the company will focus on rebranding strategies and this way, it will differentiate the characteristics and attributes to the product or service. It will also be able to communicate the values and promises with respect to the branding and unique as well as corporate logo design. Strong and corporate brands are authentic and emotive. Thus, Malaysian Airlines will understand the perceptions of consumers and increase its strategy on rebranding. This way, it will be able to help people achieve the best thing and the company will also be able to perform with the same identity. This will also help the company to re-communicate with its customers. With corporate structure and activities of promotion, Malaysian Airlines will deal with the structural activities and it will also support the important ways of advertising. It will encompass issues associated with the female empowerment, gender, age and other issues of organizational structure. (Kohl and Ngozi, 2005) Thus, Malaysian Airlines took the help of advertising agencies to rebrand its strategy and to increase the awareness among consumers and develop the positive image in the minds of consumers. It will be able to develop the understanding and create the fast culture. The company has thus communicated with the customers and families through major activities and sources of communication channels and social media. It also generated strong amount of face book users for restoration. This way, the company generated strong social media networks and abilities. It also developed the innovative and creative approaches and it also generated creativity and it also ensures other zones of comfort and other issues to deal with the challenges. (Kotter, 2002) Corporate brands have to deal with identity and proper personality with respect to the employees, activities and products and services and customers with respect to the organization. The brand is more than a logo and strong corporate brands are reliable and authentic with respect to the market changes. It also deals with the development and it initiates with respect to the company and its target with respect to the perceptions of customer. (Lakoff, 2002) The MAS brand has been developed with respect to the strong amount of national identity and pride. It develops clear message among people and processes that is important. This is driven by social media and advertising. This way, Malaysian Airlines focused on strong advertising and branding agencies. Through this approach, it would be able to involve the professionalism and emotion and focused on creativity with respective to deal with culture. (McCoy, et.al, 2002) Conclusion To conclude, marketing communications deal with proper business and communications. The Malaysian Airlines focused on different branding and cultures with respect to the communication and other strategies. References Bartel,C.A. Saavedra, R. (2000).The collective construction of work group moods.Administrative Science Quarterly.v45n3, 197-231. Bennis, W, 2003. On Becoming a Leader. New York: Perseus Press, 2003. Blackburn, J Chambers R, and Gaventa J, 2000. Mainstreaming Participation in Development. Operations Evaluation Department (OED) Working Paper Services No. 10, World Bank, 2000. https://wordbank.org/html/oed. Bridges, W, 2003. Managing Transitions: Making the Most of Change. Cambridge, A:DaCapo Press Brinkerhoff, D. and B. Crosby. Managing Policy Reform: Concepts and Tools for DecisionMakers in Developing and Transitioning Countries. Bloomfield, CT: Kumarian Press, Inc., 2002. Bryson, M, 2004. Strategic Planning Set. San Francisco, CA: Joussey-Bass, 2004. Burke, W, 2002. Organizational Change: Theory and Practice. Chicago, IL: Sage Publications, 2002. Cameron, K. S., Quinn, R. E.(2006). Diagnosing and changing organizational culture: Based on the competing values framework (Rev. ed.). San Francisco: Jossey-Bass. Carstarphen, B. (2002).Shift happens.Institute for Conflict Analysis and Resolution, George Mason University. Doctoral dissertation. Chandy, L. and J. Linn, 2011. Taking Development Activities to Scale in Fragile and Low Capacity Environments, Brookings Global Working Papers No. 41, Brookings Institution, 2011. Chisholm, R. F. (2008). Developing interorganizational networks. In T. G. Cummings (Ed.), Handbook of organization development (pp. 629650). Thousand Oaks, CA: Sage. Cummings, T. Worley, C, 2001. Organization Development and Change, Mason, OH: South Western. Dannemiller, K. (2000). Whole-Scale Change Toolkit: Tools for Unleashing the Magic in Organizations.San Francisco: Berrett-Koehler Publishers. Davis, T. (2001). Revising Psychoanalytic Interpretations of the Past,International Journal of Psychoanalysis, 82/ Dubois, D. Rothwell, W, 2004. Competency-Based Human Resources Management.PaloAlto, CA: Davies Black Publishing. Ford Foundation, 2006. Asset Building for Social Change: Pathways to Large-Scale Impact,2006. https://www.fordfound.org/publications/recent_articles/asset_pathways.cfm Galbraith, J., Downey, D., Kates, A. (2002). Designing dynamic organizations: A hands-onguide for leaders at all levels. New York: AMACOM. Gergen, M. M. and Gergen, K. J. (2000).Qualitative Inquiry: Tensions and Transformations. In N. K. Denzin, and Y.S. Lincoln (eds.)Handbook of Qualitative Research(pp. 1025-1046).Thousand Oaks,CA: Sage. Harry, M., Schroeder, R. (2000). Six Sigma: The breakthrough management strategy revolutionizing the worlds top corporations. 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KARMA Essay Thesis Example For Students

KARMA Essay Thesis The doctrine of Karma is a spiritual doctrine based on the theory of cause and effect.Although Karma does not exactly fit the definition of supernatural phenomenon it is a spiritual doctrine based on the philosophy that God is not responsible for the happiness or failure of an individual, rather, we as individuals are solely responsible for the consequences of our own behavior. The concept of Karma has two major interpretations; the most common approaches are to the idea of reincarnation, particularly in the West where the idea has almost no existence. In the East, people believe in reincarnation and hold a fatalistic idea of Karma. I favor neither westerner nor easterner extremist approaches to Karma Doctrine. I on the other hand favor only the basic concept of the Karma, since it has gradually inspired me to become a better person. It has motivated me to neglect the satisfaction of my enlarging ego and instead it has encouraged me to take responsibility for my actions; hoping that with this attitude, I might one day achieve peace of body and mind. The West shows almost no interest in the law of Karma. This is due to its strong links to reincarnation. Most westerners refuse to believe in the transmigration of souls. Believing that you could be a human being in one life and an animal in the succeeding life, is a basic idea of reincarnation that some of us refuse to accept. For example, the act of swatting a fly could be perceived as killing a person, perhaps your mother in a past life. I myself have a hard time believing in such occurrence. If in fact westerners show interest in reincarnation, it is only with a skeptical curiosity of knowing who they were in previous lives. In the west, no serious research is done on the subject. As stated in the short story The Politics of Being Mortal, the arrogance of Western science seeking to master rather to work with nature.(Making Contact, pg. 618). Western society refuses to attempt a true understanding of the spiritual and mystical forces in the soul and in nature. The influence of Chr istianity in the Western Hemisphere has left us with the belief that God chooses to punish or reward your actions in life and perhaps in heaven or hell. Christianity which holds the soul works out its rewards or punishments in a single lifetime. The closest mentioning of Karma is in the biblical scripture: for whatever a man sowest, that shall he reap. (Gal. 6:7) www.sconline.com. The non-religious western believe that we are in full control of our own destiny, which we are to some extent, but that there is no greater law governing our life is not, in my opinion, entirely true. Good and bad Karma must not be regarded as a reward or punishment, but just simply as a consequence of your actions. The East is a devoted believer in reincarnation and consequently in the Law of Karma. In the east as well as in the west, Karma is viewed with extreme viewpoints. They believe that their status in this life is a consequence of their actions in a previous life. Drastically differing from the west, easterners humbly accept their destiny and believe it cannot be changed. Unlike westerners, fatalistic eastern people are not really curious to find out what they were in the past life.The eastern society believes that the reason for having an unhappy and miserable life is due to The Law of Karma. That is, they have no doubt that they deserve the misery they are in now because of the terrible person they once were in their preceding existence. It is within their beliefs that if they accept their punishment calmly and try to be good in this lifetime that they will be rewarded with higher status next time around.In my opinion, the acceptance of the Law of Karma on that basis is too extreme and even pathetic. The Orients extremist viewpoint of Karma is clearly reflected in their failure of democracy and social happiness. Both the western and eastern perspective on the principle of Karma is too extreme. The western society is too unconcerned in respect to reincarnation. Westerners also approach the doctrine of Karma in a cynic manner. Contradictory to western opinion, eastern society holds a fatalistic attitude and no positive outlook on life. A balance has to be reached. People think that believing in the Law of Karma is believing in reincarnation. This is not necessarily true. Karma as a spiritual law, is not adjusted according to our various and conflicting definitions of success and failure. Good Karma comes about good actions that usually bring happiness to the soul at the expense of your ego. Bad Karma usually results in happiness of ego and pain to the soul. Karma is the concept that every thought, every action that we create sets a consequence. Everything we do wil l produce effects, which will rebound on us for good or for ill. This is the way we experience what good and bad Karma is. Every instant we are creating Karma, we are creating our fortune right now. Good Karma is created through rendering service or good actions. You serve and you draw yourself to good energy. By giving positive energy, you set in motion a cause, the effect is love in return; that is the Law of Karma. It is basically the Law of Love. Love strengthens the individual in a way in which he can deal with his own Karma. It is not until we find the right relationship with each other, with ourselves, nature and with whole of which we are a part, we will go on making bad Karma. Learning about the Karma doctrine has brought nothing but positive effects in my life, it has slowly enhanced my desire to become more spiritual and at peace with everyone and everything around me. My belief is correct for me-you have to find the belief that is correct for you and it will not necessar ily be the same as my belief. www.etext.org. The accident EssayWorks CitedAjayi, J.F ADE. On the politics of Being Mortal in Verdug, Carol (ed.) Making Contact: Reading from Home and Abroad. Boston: Bedford Books, 1997Chakravarti, Siddhanta.Karma. Netscape Navigator. http://www.sconline.com. Indiana University of Pennsylvania. Reincarnation. Netscape Navigator. http://www.etext.org/