Malaysian Airlines - Marketing Planning and Communications Free Sample

Questions: 1. What is meant by the term Integrated Marketing Communications (IMC) and the relevance to the Malaysian Airlines plan for a restoration project and their brand?2. What are the main components of the IMC mix and explore how they have been used by Malaysian Airlines, giving consideration to short term and long term promotional strategies?3. How agencies in marketing communications were used by Malaysian Airlines in the restoration? Answers: Introduction to Malaysian Airlines Malaysian Airlines (MAS) was developed from the venture of Imperial Airways and the Ocean Streamship Company of Liverpool. The pioneer company for airlines industry in Malaysia is known as Malaysian Airlines and it had successfully been the major player in international airlines industry on 12th October 1937. The company possesses strong and excellent service records since its formation. It is ranked among 88 contenders that measure the financial viability of an airline. The company has its outstanding and remarkable, high quality services and it focus on strong growth to become the leading multinational companies in airlines industry. It operates with the excellent flying experiences and the services are offered to meet the needs of the consumers. The target market of MAS involves the customers from high end to low end. Thus, this strategy had been successful with the introduction of sales promotion and media sources. Due to higher number of competitors, MAS concentrates to remain competitive. It also has created the strong growth of image and quality in different markets. The mission of the company is to offer the air travel and transport services that deal in terms of safety, comfort and discipline. It focuses on continuously innovate the areas of business and its relevance to reach the motto i.e. Go beyond expectation and it creates sustainable values for its stakeholders to meet the high quality services with respect to its customers. The major objectives of the company are as follows: The major objective is to create the profitable air transport system that could develop the place strategy in the world. It had played an important role in involving the economical and social approach of the nation and it promises to plan as to increase the market penetration with the proper volume of aircraft type and its resources. (Blackburn, et.al, 2000) 1. Integrated marketing communications and the relevance to the Malaysian Airlines plan IMC (integrated marketing communication) is a management strategy that concentrates on strong optimization of values for stakeholders. It is the proper integration of marketing tools and approaches that increases the impacts on the mind of consumer to increase the profits. The major aim is to focus on consistency. IMC is important to create awareness among consumers and generates high amount of sales. Through IMC approaches, the company would be able to provide correct and authentic information to its customers and it will help the company to succeed for long term. (Bennis, 2003) The relevance to the Malaysian Airlines for the restoration project and their brand includes: Corporate logo: The name used by Malaysian Airlines describes the form of quality of services. It also denotes the significance of quality of services. The company has a unique logo that resembles the best characteristics of the company with the blue and red color used in the logo. Brand positioning: The positioning used by Malaysian Airlines develops best services and quality that increases the price. Malaysian Airlines focus on applications that are useful to frequent passengers and also provides updated information via online about booking services. Thus, it becomes convenient and easy for customers to continue with the same brand. The company divides its product into different classes such as first class, business class and economy class. Malaysian Airlines has different segments of target customers such as students, business professionals, high and low income people and many more. It also offers special holidays and benefits for customers in selective choices and packages. (Bartel Saavedra, 2000) The major competitor includes Singapore Airlines and the high intensity impacts the business of Malaysian Airlines. The logo and unique trademark of Malaysian Airlines is its cultural symbol. It is recognizable by people with respect to symbols and is a well known symbol. Brand equity: Malaysian Airlines have to think for new strategies of promotion to maintain the records of customers and their loyalty. Air Asia is the competitive company and people exchange between the prices, quality, services and brands. To increase the brand equity by shifting the customers motivation, it is important to focus on people to fly with them. Malaysian Airlines focused on their strengths to manage the confidence level to consumers. (Cameron Quinn, 2006) 2. Main components of the IMC mix and short term and long term promotional strategies Keeping in view the dynamic environment of todays business, the marketer focus on creating high skills to meet the needs and demands of the customer, it ensures high availability to the customers. Communication is the process through which the messages are transferred to the desired goals. The communication with the target market is called as promotion. Various uses of communication and promotion tools include advertisement, personal selling, sales promotion, marketing (Direct) and public relations to achieve the goals and objectives of the company. (Bryson, 2004) Integrated marketing communications is a major approach that helps the company to integrate with the communication sources such as personal selling, advertisements, sales promotion and direct marketing etc. It helps to deliver the message and transform the volume of sales. Different approaches that lead to integrated marketing communications There are different factors that relate to integrated marketing communications such as: Mass marketing: The strategy of mass marketing concentrates on the consumer needs and it provides one type of product, one strategy of pricing, one promotion program and one distribution. The strategy of mass marketing leads to the increase of new market segment with distinct needs and requirements. Media: Media sources help to create awareness and the advertising is important to develop strong sources of exposure in the market. New technologies: The technologies impact the daily lives and allows creating a strong control over the communication among customers. Global market: With the emergence of technology, the culture also emerges. It is important to understand the promotional strategies and the target market. There is a need to focus on advertisement and other sources to deal with the mass media. Digital media and approaches: With digital media, consumers have special control over the information and network. It helps to deal with major options of innovation. There were high visibility among consumers with social media approaches and Malaysian Airlines were successful to spread awareness among consumers. The Company also focused on developing strong chances of success with social media. (Bridges, 2003) IMC tools also offers proper planning to execute the programs and to maintain the long term relationships with the customers. This helps to generate strong loyalty. Competitive advantage: The major tools of organization are useful as competitive advantage. It is the skill that allows superior values to the consumers and it focuses on single and the most powerful brand equity. Brand equity: IMC strategies are vital to the strategic brand management as it increases the strategy of the organization and also measures the brand image of various offerings. Online advertisement: It is the most powerful tool of IMC that develops online advertisement as people spend most of their times online and with the strong versatility of internet, it is important to gain the target market. Online campaign and advertisements will allow new skills to reach the target market, to develop the relevance and to increase the efficiency of ROI. (Chisholm, 2008) Market positioning: The positioning is an important factor that supports the relevant and innovative efforts of marketing. It is due to the fact that consumer habits are diverse and lead to strong IMC budgets. Direct marketing: This is the most effective and efficient way to deal with the target market and changing needs of consumers and to remain successful, direct marketing is helpful for targeting. Its success is based upon the skills to determine the right audience and to design the direct marketing campaign to achieve the goal. Advertising: The advertising is segmented into TV commercial advertising and it leads to major goals and objectives with the help of advertising. Sales promotion: It provides a tangible and value added strategy to motivate the consumers. There are two types of sales promotions called as the consumer as well as the trade promotions. With respect to the sales promotions, there is a need to implement consumer promotions. (Chandy Linn, 2011) IMC approaches focused by Malaysian Airlines with respect to branding for long term: Television and newspapers, magazines and newspapers and other sources are known well to increase the methods of advertisement. MAS also have been developed these steps to promote the information and offers. Newspapers and magazines and travel magazines, TV ads and commercials will be strongly focused by local channels. (Mohrman, 2002) MAS should also develop the location that could attract major number of customers is known as railway station and bus stations etc. These locations are the destination where huge number of people boards their transportation. Thus, the company attains success with huge attention and appears in the mind of the customers. (Chisholm, 2008) Trade offers and buying allowances: The Company has mixed travel agencies to buy and sell the tickets that are convenient to customers. Advertisement allowances: MAS focus on newspaper and magazines or billboards to help the consumer learn and know the latest price rates for the air tickets. Online booking: MAS ensures that their service will be the best and it designs the online booking system that helps the consumer to deal with the booking and it is convenient. Lower price rates: The Company also offers low price rates to motivate the people to travel. Marketing oriented public relations: With respect to promotion and advertisements, the public relations play a greater role to spread the information to the consumers through magazines, news channels, online commercials etc. Online advertisements develop the consumers in providing them with huge information. There are clear idea and image of the company that creates best services to consumers and MAS deals with them through the options of emailing. (Cummings Worley, 2001) Short term market strategies Short term market strategies mainly consider the four Ps of business such as product, place, price and promotion that are important for the business. These features attain the business to achieve the future plans and actions of the business and help the business to improve on many things such as whether to introduce the new product in the market or not etc. In case of Malaysian Airlines, the short term market strategies help to ensure the maximum sales and it becomes possible to achieve success for the restoration project of Malaysian Airlines. (Dannemiller, 2000) Short term promotional plans help to increase the momentum of sales and it could be gained with offers discounts, advertising, etc. Malaysian Airlines believe on providing RM1 for flight tickets to offer luxury services to its customers and it ensures that it offers its customers the convenience and high comfort. The important facility of internet booking also helps the customers to increase the best travel experiences. With internet booking, the company provides discounts and offers to the repeated customers. Long term market strategies The long term market promotional strategies include majority of internet and the information is available broadly through the presence of internet. It helps to understand the customers and to generate the long term quality. Malaysian Airlines engages in more promotional events to develop awareness and to offer a comfortable journey. It also generated the program known as frequent flyer programs to attract the potential customers. This way, the company promoted its website and emphasized hospitality. (Davis, 2001) 3. Agencies in marketing communications used by Malaysian Airlines in the restoration Malaysian Airlines focused on strong promotion techniques with respect to the PR agencies to deal with the communications. Thus, there was huge pressure in the minds of agencies. The social communication channels and advertising, sales promotion and other digital media supports promoting the company and increase high level of profitability in the restoration. With restoration activity, the company concentrated on business strategy with two elements such as to focus on premium segment and to compete in the market. (Dubois Rothwell, 2004) With respect to advertisements and social media campaigns, the company developed the branded experience for customers and changed the experience for customers. This way, it also recognized the importance of branding and positioning and achieved huge success for the company. Marketing and advertisement campaigns successfully developed to meet the success and to engage the customers with the transformation of proper message conveyed to them. Malaysian Airlines was in a unique position with the help of PR and marketing efforts to deal with the environment. To achieve the long term corporate image and the growth of the company, the company needed to re-enter the communications and campaigns that is also known as a long term strategy for customers. (Galbraith, et.al, 2002) Thus for the restoration strategy, the company will focus on rebranding strategies and this way, it will differentiate the characteristics and attributes to the product or service. It will also be able to communicate the values and promises with respect to the branding and unique as well as corporate logo design. Strong and corporate brands are authentic and emotive. Thus, Malaysian Airlines will understand the perceptions of consumers and increase its strategy on rebranding. This way, it will be able to help people achieve the best thing and the company will also be able to perform with the same identity. This will also help the company to re-communicate with its customers. With corporate structure and activities of promotion, Malaysian Airlines will deal with the structural activities and it will also support the important ways of advertising. It will encompass issues associated with the female empowerment, gender, age and other issues of organizational structure. (Kohl and Ngozi, 2005) Thus, Malaysian Airlines took the help of advertising agencies to rebrand its strategy and to increase the awareness among consumers and develop the positive image in the minds of consumers. It will be able to develop the understanding and create the fast culture. The company has thus communicated with the customers and families through major activities and sources of communication channels and social media. It also generated strong amount of face book users for restoration. This way, the company generated strong social media networks and abilities. It also developed the innovative and creative approaches and it also generated creativity and it also ensures other zones of comfort and other issues to deal with the challenges. (Kotter, 2002) Corporate brands have to deal with identity and proper personality with respect to the employees, activities and products and services and customers with respect to the organization. The brand is more than a logo and strong corporate brands are reliable and authentic with respect to the market changes. It also deals with the development and it initiates with respect to the company and its target with respect to the perceptions of customer. (Lakoff, 2002) The MAS brand has been developed with respect to the strong amount of national identity and pride. It develops clear message among people and processes that is important. This is driven by social media and advertising. This way, Malaysian Airlines focused on strong advertising and branding agencies. Through this approach, it would be able to involve the professionalism and emotion and focused on creativity with respective to deal with culture. (McCoy, et.al, 2002) Conclusion To conclude, marketing communications deal with proper business and communications. The Malaysian Airlines focused on different branding and cultures with respect to the communication and other strategies. References Bartel,C.A. Saavedra, R. (2000).The collective construction of work group moods.Administrative Science Quarterly.v45n3, 197-231. Bennis, W, 2003. On Becoming a Leader. New York: Perseus Press, 2003. Blackburn, J Chambers R, and Gaventa J, 2000. Mainstreaming Participation in Development. Operations Evaluation Department (OED) Working Paper Services No. 10, World Bank, 2000. https://wordbank.org/html/oed. Bridges, W, 2003. Managing Transitions: Making the Most of Change. Cambridge, A:DaCapo Press Brinkerhoff, D. and B. Crosby. Managing Policy Reform: Concepts and Tools for DecisionMakers in Developing and Transitioning Countries. Bloomfield, CT: Kumarian Press, Inc., 2002. Bryson, M, 2004. Strategic Planning Set. San Francisco, CA: Joussey-Bass, 2004. Burke, W, 2002. Organizational Change: Theory and Practice. Chicago, IL: Sage Publications, 2002. Cameron, K. S., Quinn, R. E.(2006). Diagnosing and changing organizational culture: Based on the competing values framework (Rev. ed.). San Francisco: Jossey-Bass. Carstarphen, B. (2002).Shift happens.Institute for Conflict Analysis and Resolution, George Mason University. Doctoral dissertation. Chandy, L. and J. Linn, 2011. Taking Development Activities to Scale in Fragile and Low Capacity Environments, Brookings Global Working Papers No. 41, Brookings Institution, 2011. Chisholm, R. F. (2008). Developing interorganizational networks. In T. G. Cummings (Ed.), Handbook of organization development (pp. 629650). Thousand Oaks, CA: Sage. Cummings, T. Worley, C, 2001. Organization Development and Change, Mason, OH: South Western. Dannemiller, K. (2000). Whole-Scale Change Toolkit: Tools for Unleashing the Magic in Organizations.San Francisco: Berrett-Koehler Publishers. Davis, T. (2001). Revising Psychoanalytic Interpretations of the Past,International Journal of Psychoanalysis, 82/ Dubois, D. Rothwell, W, 2004. Competency-Based Human Resources Management.PaloAlto, CA: Davies Black Publishing. Ford Foundation, 2006. Asset Building for Social Change: Pathways to Large-Scale Impact,2006. https://www.fordfound.org/publications/recent_articles/asset_pathways.cfm Galbraith, J., Downey, D., Kates, A. (2002). Designing dynamic organizations: A hands-onguide for leaders at all levels. New York: AMACOM. Gergen, M. M. and Gergen, K. J. (2000).Qualitative Inquiry: Tensions and Transformations. In N. K. Denzin, and Y.S. Lincoln (eds.)Handbook of Qualitative Research(pp. 1025-1046).Thousand Oaks,CA: Sage. Harry, M., Schroeder, R. (2000). Six Sigma: The breakthrough management strategy revolutionizing the worlds top corporations. New York: Currency Kohl, R and Ngozi I, 2005. Scaling Up the Community Life Project: Applying the MSI Scaling Up Framework to a Community-based Approach to Health Education in Nigeria. Paper presented at the American Public Health Association, Philadelphia, PA, December 10-14, 2005. Kotter, J. Cohen, D. (2002), The Heart of Change: Real-Life Stories of How People Lakoff, G. (2002 ).Moral politics: How liberals and conservatives think.Chicago:UniversityofChicagoPress. Levine, Ruth. Millions Saved: Proven Successes in Global Health. Washington, D.C: Center for Global Development, 2004. McCoy, Martha L. and Patrick L. Sully. Deliberative Dialogue to Expand Civic Engagement. Civic Review 91, no. 2 (2002). McLagan, P, 2002, Change is Everybodys Business. San Francisco, CA:Berret-KoehlerPubliserInc. Mohrman, A. M., Jr., Mohrman, S. A., Ledford, G. E., Jr., Cummings, T. G., Lawler, E. E., III, associates , 2001. Large-scale organizational change. San Francisco: Jossey-Bass. Owen, H. (2000). The Power of Spirit.San Francisco: Berrett-Koehler Publishers. Paradise A, 2008, State of the Industry:ASTDs Annual Review of Trends in Workplace Learning and Performance. Alexandria, VA:ASTD. Prahalad, C. K. The Fortune at the Bottom of the Pyramid. Philadelphia, PA: Wharton School of Publishing, 2004. Ralston, B., Wilson, I. (2006). The scenario planning handbook. Mason, OH: Texere. Schein, E. H.(2004). Organizational culture and leadership (3rd ed.). San Francisco: Jossey-Bass. Shapiro, I. (2002).Training for Racial Equity and Inclusion. Washington, D.C: Aspen Institute.

KARMA Essay Thesis Example For Students

KARMA Essay Thesis The doctrine of Karma is a spiritual doctrine based on the theory of cause and effect.Although Karma does not exactly fit the definition of supernatural phenomenon it is a spiritual doctrine based on the philosophy that God is not responsible for the happiness or failure of an individual, rather, we as individuals are solely responsible for the consequences of our own behavior. The concept of Karma has two major interpretations; the most common approaches are to the idea of reincarnation, particularly in the West where the idea has almost no existence. In the East, people believe in reincarnation and hold a fatalistic idea of Karma. I favor neither westerner nor easterner extremist approaches to Karma Doctrine. I on the other hand favor only the basic concept of the Karma, since it has gradually inspired me to become a better person. It has motivated me to neglect the satisfaction of my enlarging ego and instead it has encouraged me to take responsibility for my actions; hoping that with this attitude, I might one day achieve peace of body and mind. The West shows almost no interest in the law of Karma. This is due to its strong links to reincarnation. Most westerners refuse to believe in the transmigration of souls. Believing that you could be a human being in one life and an animal in the succeeding life, is a basic idea of reincarnation that some of us refuse to accept. For example, the act of swatting a fly could be perceived as killing a person, perhaps your mother in a past life. I myself have a hard time believing in such occurrence. If in fact westerners show interest in reincarnation, it is only with a skeptical curiosity of knowing who they were in previous lives. In the west, no serious research is done on the subject. As stated in the short story The Politics of Being Mortal, the arrogance of Western science seeking to master rather to work with nature.(Making Contact, pg. 618). Western society refuses to attempt a true understanding of the spiritual and mystical forces in the soul and in nature. The influence of Chr istianity in the Western Hemisphere has left us with the belief that God chooses to punish or reward your actions in life and perhaps in heaven or hell. Christianity which holds the soul works out its rewards or punishments in a single lifetime. The closest mentioning of Karma is in the biblical scripture: for whatever a man sowest, that shall he reap. (Gal. 6:7) www.sconline.com. The non-religious western believe that we are in full control of our own destiny, which we are to some extent, but that there is no greater law governing our life is not, in my opinion, entirely true. Good and bad Karma must not be regarded as a reward or punishment, but just simply as a consequence of your actions. The East is a devoted believer in reincarnation and consequently in the Law of Karma. In the east as well as in the west, Karma is viewed with extreme viewpoints. They believe that their status in this life is a consequence of their actions in a previous life. Drastically differing from the west, easterners humbly accept their destiny and believe it cannot be changed. Unlike westerners, fatalistic eastern people are not really curious to find out what they were in the past life.The eastern society believes that the reason for having an unhappy and miserable life is due to The Law of Karma. That is, they have no doubt that they deserve the misery they are in now because of the terrible person they once were in their preceding existence. It is within their beliefs that if they accept their punishment calmly and try to be good in this lifetime that they will be rewarded with higher status next time around.In my opinion, the acceptance of the Law of Karma on that basis is too extreme and even pathetic. The Orients extremist viewpoint of Karma is clearly reflected in their failure of democracy and social happiness. Both the western and eastern perspective on the principle of Karma is too extreme. The western society is too unconcerned in respect to reincarnation. Westerners also approach the doctrine of Karma in a cynic manner. Contradictory to western opinion, eastern society holds a fatalistic attitude and no positive outlook on life. A balance has to be reached. People think that believing in the Law of Karma is believing in reincarnation. This is not necessarily true. Karma as a spiritual law, is not adjusted according to our various and conflicting definitions of success and failure. Good Karma comes about good actions that usually bring happiness to the soul at the expense of your ego. Bad Karma usually results in happiness of ego and pain to the soul. Karma is the concept that every thought, every action that we create sets a consequence. Everything we do wil l produce effects, which will rebound on us for good or for ill. This is the way we experience what good and bad Karma is. Every instant we are creating Karma, we are creating our fortune right now. Good Karma is created through rendering service or good actions. You serve and you draw yourself to good energy. By giving positive energy, you set in motion a cause, the effect is love in return; that is the Law of Karma. It is basically the Law of Love. Love strengthens the individual in a way in which he can deal with his own Karma. It is not until we find the right relationship with each other, with ourselves, nature and with whole of which we are a part, we will go on making bad Karma. Learning about the Karma doctrine has brought nothing but positive effects in my life, it has slowly enhanced my desire to become more spiritual and at peace with everyone and everything around me. My belief is correct for me-you have to find the belief that is correct for you and it will not necessar ily be the same as my belief. www.etext.org. The accident EssayWorks CitedAjayi, J.F ADE. On the politics of Being Mortal in Verdug, Carol (ed.) Making Contact: Reading from Home and Abroad. Boston: Bedford Books, 1997Chakravarti, Siddhanta.Karma. Netscape Navigator. http://www.sconline.com. Indiana University of Pennsylvania. Reincarnation. Netscape Navigator. http://www.etext.org/

What Does the American Dream Mean to You free essay sample

Does America still provide access to the American Dream? I believe that is done. America provides education, freedom, and opportunity, which allows people access to the American Dream. Education allows people to be successful, freedom allows us to make our own decisions, and opportunity enables us to achieve and prosper.The role education plays is very important in being successful in this country. Having an education opens many doors for employment opportunities. Education provides more than employment opportunities, it provides you with life skills. However, education requires dedication and hard work, that will lead you to success. Barack Obama said: â€Å"Through hard work and perseverance my father got a scholarship to study in a magical place, America.†Furthermore, America provides civil rights freedom for everyone who lives here. People are able to work and study in places they want to without being stopped by the force of government. We all can be successful through the freedom we are given if we work hard for it. We will write a custom essay sample on What Does the American Dream Mean to You? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, a woman in some countries are not able to get an education, those women are unfortunate and are stopped by the forces of government, which; this affects those women from reaching success; America provides freedom and support for an opportunity in many ways. As Barack Obama mentioned in his 2004 keynote address: â€Å"America, that shone as a beacon of freedom and opportunity to so many.† â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain inalienable rights, that among these are life, liberty and the pursuit of happiness.† We all have freedom in our rights, and if we work hard that will allow us to be successful in life.With that being mentioned, the opportunity will allow people to go as far in life as they choose to. We all have the opportunity to be successful in our own ways, but in other countries, people dont have opportunity and choices. America allows you to achieve your full potential. In this country we can embrace opportunities for ourselves and become rich or very successful, regardless of ethnicity, gender, or age. Barack Obama addressed this topic in his 2004 keynote address: â€Å"in a generous America you don’t have to be rich to achieve your potential.†As I have said, when looking for the American Dream, we need to stay positive and focused on success and the values mentioned above. I believe thats how people can reach and live the American Dream. We must get an education and work hard, dream and believe, and this will give people a great chance for success and happiness. Having these qualities will help you reach the American Dream.

What is Important When You Write an International Womens Day Essay Sample?

What is Important When You Write an International Women's Day Essay Sample?Do you know that International Women's Day is celebrated on November 19th? When you understand the significance of the day, you will be able to write an International Women's Day Essay Sample that will take your learning to a whole new level. So, what are you waiting for?This year, it is International Women's Day which marks the most important events of the year for women across the world. But, this year it is special in different ways. Women have made their point and their voices are being heard.The fact that women are taking on equal footing with men in business and politics has changed the face of the world. Men who are fighting for women's rights all over the world are being proven right. On International Women's Day, there are a number of events to celebrate women who have made their mark in their respective fields. It is no doubt that this event is a platform to talk about all the problems faced by women in today's society.It is very important to focus on what is happening in the world, especially on International Women's Day. You can give your voice to a great issue, make it known and get justice for it. This is the reason why I suggest that you get started with an International Women's Day Essay Sample. It is much better than waiting till the next year to do so.As you know, I have always focused on the most important point. You have to write an essay that not only explains the importance of the event but also points out the importance of women. A good essay will allow you to write about your personal experiences and express your opinions on the subject.You need to open up your woman'svoice. This way, you will be able to raise awareness about the wonderful achievements that women have made during this particular event. Write something that will be appreciated by all. This is just one point that needs you to get started on your essay.Writing is a great hobby but writing an essay is something else. The preparation that you have to do is unbelievable. This is why I strongly suggest that you get started right away. You can do it even when you are busy with your work.

Education In France Example

Education In France Example Education In France – Book Report/Review Example Book Review: Education in France Book Review: Education in France France is the second largest country In Europe. It is also among the countries that enjoyed immense power and d influence in the past. In fact, one may argue that France had immense and continues to change the world. That is, in terms of culture and education more specifically. France is the fourth most populous nation. Over half of her population resides in cities. As result, France has a very high percentage literacy rate of up to 99%. Consequently, like other technologically developed countries, France’s rate of population growth has been slow especially after the second world (Gutek, 1993).The rate of farming activities has reduced even though agriculture is an important sector of the French economy. Moreover, the fact that about 33% of the land in France is arable under the country’s temperate climate. The land availability has led to a more urbanized France. Urbanization accompanies an increase in t echnological advancement. The advancement influences positively on the French education by mounting technological secondary schools as well as the vocational schools.The irony is that the French society is both customary and contemporary it is laissez-faire and at the same time conformist. In addition, it is religious and the same time secular. Regardless of these paradoxes, the French distinguish their country as a culturally unsurpassed leading light of the world culture. The impression that the French had a mission to civilize the world has had a profound influence on the French education. The phenomenon is evident through France’s activities in the eighteenth century. During this period, the French language rose to eminence of ousting Latin as the international diplomatic language (Gutek, 1993).The French were of the view that culture and common language gave them the French identity. Educationalists emphasized the responsibility of schools in broadcasting and upholding l anguage decorum, cultural tradition and preservation of the French identity. French system of education has seen to it that France thrives in its multicultural, multiethnic and multiracial character. France as a nation assumes the responsibility for service delivery in the education system since the creation of modern revolution. Policy makers within the state recognize the need to modernize education and make it influence the economy positively.ReferencesGutek, G. L. (1993). American education in a global society: Internationalizing teacher education. New York u.a: Longman.

Methods on muslim arrange marriages Essay Example | Topics and Well Written Essays - 3000 words

Methods on muslim arrange marriages - Essay Example This essay discusses that a majority of the persons questioned disagreed with the institution of arranged marriages. Arranged marriages could possibly be a better institution of marriage because it creates stability of families and therefore better protection of children. The main problem with arranged marriages is that it devalues the equality and the role of women. In the Western world where women’s equality is paramount then this makes it a negative institution in the eyes of the West. Yet is it possible that their views are distorted by Westernized beliefs that arranged marriages are in the interests of connections and affluence, i.e. selling their daughter on the basis of gaining a better status or money? The main positive that arranged marriages do have is that they last longer, therefore promoting more stability within the family home. This is the main positive that the questionnaire and the literature bore out, whilst the main negatives are the fact that the women†™s status is devalued. This is not agreed to by the older Western and Muslim generations because up until just the last 50 years arranged marriages were still present in the UK. Therefore not a wholly Muslim practice, which illustrates the current ignorance of youths today in the history and benefits of the practice. Rather, this paper would argue that the benefits and negatives have to be properly balanced and possibly and compromise be met where there a practice of bringing suitable suitors for sons and daughters together and allowing a free choice to be made.

German Car Makers Essay Example | Topics and Well Written Essays - 500 words

German Car Makers - Essay Example Main focus is to sell the cheap cars as basic rides since the major car market in the emerging market comprises of middle class society. But this low cost cars are not getting popular only in emerging world but even in premium market they are getting enough market. This has been the cause of worry for the big car maker like Toyota. Now even Toyota trying to come up with budget car to get hold of emerging market. Apart from budget car market premium car market is moving towards sensible motoring. German car makers have positioned themselves in the wrong sides of both these budget and premium car markets. This is the external environment in which Daimler Chrysler operates. Key factors and trends in this environment can be identified by using Porter’s five forces model. Here, world car market is divided into cheap and cheerful market and premium market depending on the nature of the demand of the customers. So buyers bargaining power is the key. Chrysler’s sales are not rising because today buyers have different options, each of which is equally good. Although there has been rapid improvement in terms of design and production lines, Chrysler still doesn’t have enough competitive product line as compared to its rivals. Customers have more bargaining power because they have better options from other car makers. Competition among the car makers are intense in nature as every company is coming up with new inventions, new strategies to establish those inventions. Chrysler has to come up with new better product lines in terms of technology, features and design to stay ahead of the competition. Suppliers have more bargaining power because there is more number of substitutes as all the big players are coming up with their new inventions to grab the emerging market. Suppliers are more powerful when the company is not financially sound.  This is exactly the situation in case of Chrysler as it is struggling both in terms of financial condition and product lines. Company has failed to come up with new product lines, keeping the pace with market trend.